Fake essay about misleading statistics.

Misleading Statistics

According to a 2015 Gallup poll, 66% of adults who earn $75,000 or more drink 2.4 cups of coffee per day (Gallop, 2015). Results for this Gallup poll are based on telephone interviews conducted July 8-12, 2015, with a random sample of 1,009 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level.

This statistic might be used to mislead an audience by slightly rewording it. The statistic is shown in a table in the Gallup results labeled “Coffee Consumption Among Major U.S. Subgroups.” It is not written as a sentence but is simply one row of many rows in the table. The statistic could be written, “According to a 2015 Gallup poll, 66% of adults who drink 2.4 cups of coffee per day earn $75,000 or more.”

See my misleading advertisement on the next page. It is misleading because it implies that if you drink more coffee, you might get a raise. Even though the advertisement is silly and dumb, it might get people’s attention and entice more people to buy our coffee. The audience could avoid being misled by visiting the Gallup web page listed at the bottom of the advertisement.